When you’re ready to launch a new product, service, or offer all of the steps can be overwhelming when you look at the big picture. I’ve been in the backend of multiple five and six-figure launches and I know the components you need to have in place in order to Maximize Your Launch. In this series, I’ll be diving into what those components are and today is Focus On Knowing Your Business.
What is your goal for launching?
This can be as simple as getting a new service you know your audience needs, to creating an offer that is going to generate 1/3 of your revenue. There isn’t a wrong answer here and it’s different for every person, but I want you to write it down and post it where you’ll see it every day.
What is your Good, Better, and Best?
Again, this is a little different for everyone but I want you to lay out the answers to these by using the following parameters;
Good = What you need to consider your launch successful. This is the base number that you will feel good about hitting. It should be attainable. Example: $10k launch
Better = This is the middle ground between Good and Best. This is just over hitting the goal and something to feel excited about. Example: $12.5k launch
Best = This is the BIG goal. The kinda scary goal, the one that feels out of reach and makes you feel like superwoman when you hit it. Example: $15k launch
What you need to consider when deciding on these goals is the human elements that are involved in hitting them. For me, if hitting a $15k launch means I’m working late at night then that isn’t a win for me personally. It feels like there is an elephant on my chest when I have to work at night. It feels heavy and it doesn’t align with my family goals so I would rather land in Good or Better. However, if hitting the Best goals means growing my email list or opening up my time for more 1:1 calls then that feels good and makes the Best attainable if I put in the extra work to hit those additional milestones.
So keep that in mind when you’re laying these out. Don’t put too much pressure on yourself or work outside of your own boundaries to hit those goals – it won’t feel as good and it can definitely be discouraging if you do that extra work and then not end up hitting the Best goal anyway.
You want to live in the space of accomplishment.
What does that mean? Setting goals for yourself comes with owning a business but set goals that are achievable. If you’re consistently setting your expectations too high then you’re continuously missing the mark which can take the air out of your sails.
Where does the launch fit in your annual plan?
If you’re currently looking at your calendar asking yourself “what plan!?”- you’re not alone. This year has epitomized the example of needing an annual plan that has flexibility. If you’re sitting here wondering what an annual plan is, then schedule a time to chat with me here. An annual plan is vital to the long-term health of your business.
Ok – so how does this launch line up with the rest of your year? For me, I had to make massive shifts in my business this year as I transitioned into homeschooling with kids every single day. I no longer had the capacity to work one on one with clients anymore and have paired it down to two long-time clients that I adore working with. These shifts have allowed me to open up my calendar so that I could make room for other offers and my Facebook Group, Shift to CEO, easily.
How do you want the launch to impact others? How will it impact you?
You all know I’m only one “woo” in the “woo woo” world but I wholeheartedly believe in knowing the why behind your launch. You need to ask yourself:
- Who is this offer for?
- How is it going to make their life/business/relationship better?
- What changes can they expect to see?
- What freedoms will it give them?
- What opportunities will it present?
Ask yourself these kinds of questions and then write down those answers. These not only become the anchor for you to make this launch happen but it becomes powerful copy on your sales pages.
Then, you want to understand what a successful launch looks like for you. What will you be benefiting from it? Are you building a new offer to replace an offer that took too much time? Are you wanting to purchase new exercise equipment as a gift to yourself? Are you wanting to kick-off your retirement fund with a chunk of dolla bills? Write these down too because they’re just as important for you to focus on as the impact you want to have on your audience.
What resources do you have? What resources do you need?
This can be a tough pill to swallow so I want to preface this by saying you can 100% have a successful launch doing it on your own and I’ll rarely tell you otherwise. However, now is the time to take stock of your current resources in order to prepare for a successful launch. When you’re going through this be sure you consider your personal energy too. This goes back to what I mentioned in the Good, Better, Best scenario – if I had to choose between working nights and hitting Best or working when I’m at my best and hitting Good or Better I’m going to go with the latter. You need to consider this here too.
You can do a launch solo but what will outsourcing a piece of your launch give you? If you dread copywriting and you’re not good at it then I would encourage you to hire a copywriter. Copy is going to play an instrumental role in your launch and having a strong copywriter to go to will free up the mental and physical space you need to focus on the aspects of the launch you excel at.
You also want to consider any tech you need. If you’re hosting a Masterclass then you’ll need something like Zoom. If you’re launching a membership you’re going to need something like Membervault. You want to be sure you have those pieces in place prior to creating the launch itself.
Cause I am! This wraps up our first component of Maximizing Your Launch, focus on knowing your business. This was all about figuring out what you want to launch, setting your goals, how you want to impact your audience, and preparing your resources to launch successfully. In the next edition, we’re going to talk about the numbers of launching and beginning to plan the steps towards your launch date!