Episode 27: Instagram and LinkedIn: Posting and Engagement Strategies for Increasing Visibility Plus Using Hashtags Consistently

We all know that social media is one of the most important pieces of a marketing plan when running your own business, but it can also be one of the most confusing pieces. It feels like there is a secrecy around hashtags and strategy that can be difficult to navigate. 


In this episode, Valentina Escobar-Gonzalez, MBA, founder of Beyond Engagement – Social Media Solutions, is discussing alllllllll things Instagram and LinkedIn. We’re talking about everything–hashtags, geotagging, newsfeed vs. stories, reels, engagement…..the list goes on and on. 


Listen for TONS of information and several helpful tips from Valentina that you can implement immediately to connect and engage with a growing audience on social media (Hint: One involves some non-creepy stalking that will put you at the forefront of your clients’ minds). Intrigued? Just push play!


In this episode:

[05:18] What drew Valentina to the social media business world?

[06:55] We start talking about Instagram.

[09:20] Does hashtag order or location matter?

[12:05] A tip from Valentina to increase IG engagement. 

[12:37] Valentina’s thoughts on reels. 

[14:48] Valentina begins giving her LinkedIn tips. 

[18:33] How often should you post on LinkedIn?

[22:44] Valentina discusses her favorite social media platform. 

[23:50] A secret way to engage with your current and potential clients. 

[27:21] Valentina’s top social media tip for growing your business.


For more specifics and reference links for Valentina’s sources, you can find her at:::

Links & Resources: 




For more specifics and reference links for Valentina’s resources, you can find her at:

Beyond Engagement

LinkedIn | Instagram | Facebook | Twitter

Email: [email protected]


Connect with Amy: 

Amy’s Website

Amy on Instagram

Amy on Facebook



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I help service-based business owners looking to move away from overwhelm in your online business and toward the fun and freedom that clear strategy and scaling provide.


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